About

Kim Hohman is a nonprofit executive with 25+ years of diverse experience building communications and marketing strategies in large corporate environments (like Nickelodeon and The New York Times) and emerging start-ups (like Upworthy and About.com—two of the fastest growing and most popular companies in digital media).
After spending the bulk of her career at Viacom, the state of social justice in the United States led Kim to seek out purpose-driven organizations where she could have an impact. Today, Kim is a C-level executive, consultant, and coach working at the intersection of racial justice, narrative strategy, and organizational growth—helping mission-driven organizations develop their brand voice, tell their story, leverage their platforms, and increase their impact.
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In addition to developing impactful narrative campaigns, Kim stewards institutional funder partnerships, advises on organizational scale and culture, and serves on national nonprofit boards—strengthening leadership systems within mission media ecosystems.
In addition to her executive and consulting work, Kim serves as Vice Chair of the Board at ParentsTogether Foundation—supporting family-centered equity campaigns—and was a Boehm Media Fellow with Opportunity Collaboration’s global network for economic justice.​​
Marketing & Communications Strategist
Data Nerd Stakeholder Whisperer
Brand Advisor Peer Collaborator
Team Builder
Leader
Having been in digital marketing strategy since before the term “social media” was coined, Kim has continually evolved her multichannel communications approaches and best practices alongside the digital evolution. But one thing has remained constant—her commitment to developing the most impactful narrative strategies by telling stories the way people really communicate: authentically.

"My superpower is building human-centered communications strategies and then applying them with an eye for data and a heart full of understanding."
Kim has spent an entire career using metrics to dig into how, where, and why people use digital platforms. Using her deep understanding of the human condition as her guide, Kim has followed the data to develop a people first, authenticity always approach, which she brings to all of her work to develop marketing and communications strategies that put the right messages in the right places to build deep audience relationships and deep brand loyalty.
Brands I've Worked With























