
Writer
Narrative Strategist
Story Architect
I'm a writer and narrative strategist who helps people, brands, and ideas make sense — and resonate.
For more than 20 years, I’ve shaped voice, story, and editorial identity across digital platforms and cultural spaces. I love work that blends clarity with curiosity, structure with emotion, and insight with imagination.

About

I'm a narrative strategist and senior writer with a lifelong love of stories — how they're told, how they're felt, and how they help us make meaning.
I’ve built a career shaping brand voice, editorial identity, and narrative systems across culturally resonant digital spaces. Before that, I collected stories as a kid, a forever reader, a noticer of human behavior, and someone who has always believed in the connective tissue between people and ideas.
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That instinct—to understand people, patterns, and the deeper story beneath the surface—became the foundation of my work.​
Collaborative Creator
Writer Narrative Strategist
Voice Shaper Cultural Noticer
Story Architect
Meaning Maker
I’ve shaped digital voice for eleven Nickelodeon brands, helped pioneer social-first storytelling at Upworthy, led narrative development across national mission-media campaigns reaching over a billion views, and guided brands through voice, editorial strategy, and meaning-making. Across every role, my work has centered emotional clarity, narrative structure, and resonance.​

Brands I've Worked With


























